Digital Marketing Associate

Perdido Key Area Chamber of Commerce is looking for a Digital Marketing Associate to assist in the planning, execution, and optimization of our online marketing efforts. The promotion of events and services through digital channels is a complex procedure with great potential which becomes increasingly useful for organizations such as ours. The ideal candidate will have a passion for all things, marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing.

Responsibilities
In this role, you will be responsible for overseeing and managing all marketing campaigns across multiple platforms. This position is responsible for conceptualizing, developing, and launching campaigns, promotions, and other marketing initiatives to drive customer acquisition and retention. 

• Develop and implement digital marketing strategies for all brands including social media marketing, email newsletters to membership, traditional print, and other marketing channels.
• Analyze campaign data to evaluate performance, identify opportunities for improvement, and recommend changes to optimize campaign performance.
• Provide monthly performance reports to management and make recommendations for improvements.
• Manage member relationships and act as the main point of contact for the Chamber website and for all digital marketing-related questions and concerns.
• Manage two websites (WordPress)
• Develop and execute weekly email newsletters to subscribers
• Graphic design - flyers/logos, etc.
• Stay up to date with the latest digital marketing trends and best practices, and continuously explore new opportunities for client growth and success.

• Bachelor’s degree in Marketing, Communications, or a related field
• Expertise in Graphic Design
• Expertise in WordPress
• Experience in Constant Contact
• Strong analytical skills and experience analyzing campaign data to identify opportunities for improvement
• Organization, self sufficient learner with excellent communication skills
• Ability to manage multiple projects and priorities in a fast-paced environment
• Proficient in Microsoft Office and Canva or any other publishing programs
• Other duties as assigned